What We Do
the difference
Trailer testing and campaign tracking have traditionally been separate.
ENACT connects them.
The result is a clearer understanding of both campaign performance and the drivers behind it.
Our MissionBuilt for Entertainment Marketing
Entertainment is an industry that deals in dreams and aspirations, thoughts and feelings. At ENACT Insight, our mission is to help the entertainment industry through data.
Our team is comprised of industry veterans, strategists, scientists, and engineers who are both artists and analysts. Having worked on hundreds of movie campaigns, we combine entertainment expertise with data science to solve complex marketing challenges. That expertise is brought to life through ENACT Track - our connected intelligence platform for entertainment marketing.
Our ApproachSix Questions Every Campaign Needs Answered
CREATIVE
Is there anything in the creative that should be used more sparingly - or dropped entirely? Which elements are driving interest, and which are holding it back?
BENCHMARKS
Is there historical precedent that can explain why a title may succeed - or underperform - with specific audiences? What do the comps tell us?
CAMPAIGN
Are there alternative approaches worth exploring that can drive higher levels of interest and urgency? What does the campaign need to do differently from here?
COMPETITION
How is the title faring relative to its competition? Which demos does it own, which ones are up for grabs, and which ones are not worth chasing?
AUDIENCE
In the event that the title is underperforming at the overall level, are there specific audience segments that can be prioritized to build momentum?
MARKETS
Are there universal truths about how audiences are responding across markets? And where do reactions differ enough to require a different approach?
in 2025
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3,000+ ads tested
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500,000+ surveys
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12 markets