our services
For all of your other market research needs.
With decades of combined experience in the market research, data analytics, and entertainment industries, our team is uniquely suited to address any and all of your custom needs. Audience segmentations, brand equity, concept testing, landscape research, pricing optimization, and subscriber retention studies are just a few examples of the types of projects we run for our clients.
Creative testing that better reflects the real-world.
Consumers have more options than ever when it comes to entertainment. Testing creative marketing materials in a vacuum - via monadic tests - don’t reflect real-world decision making. We test your materials against relevant competition and provide thorough strategic guidance on how to adjust your messaging to mobilize your target audiences.
A revolutionary new approach to campaign tracking.
We thought it was time that tracking studies for entertainment incorporated visuals like posters and trailers, rather than relying strictly on words on a page. ENACT Track evaluates marketing campaigns for entertainment using the visuals consumers will encounter in the real world. By incorporating print and A/V materials into our survey, we give consumers the most accurate representation of your campaign and competing campaigns, leading to deeper insights and better forecasts.
See what drives audience engagement.
Use computer vision and audio analysis to connect specific trailer and TV-spot elements with audience reaction — revealing the scenes, characters, cues and creative choices associated with stronger engagement.
Discover where fandoms intersect.
Map how fan affinities intersect across brands and categories to reveal the wider fandom landscape — and identify partnerships that can strengthen existing audiences or unlock new growth.
Custom gaming insights at every stage of the life cycle.
Custom global research designed by our team of passionate gamers and researchers with extensive experience on the largest brands in gaming and entertainment. Our gaming insights inform and advise clients across all platforms (e.g. PC, console, mobile) and a wide range of genres, at every stage of the content life cycle, from concept evaluation to play testing to post launch satisfaction.
See how your next campaign is really landing.
Book a demo and we’ll walk you through ENACT Track on a title like yours.