We're thrilled to share an example of Enact React - a test using Official Trailer 2 for JURASSIC WORLD REBIRTH. There’s nothing quite like hearing and seeing reactions from authentic audiences. The vast majority of trailer views happen on mobile, rather than in theaters, so these reactions are also coming at us from homes and cars and even movie theaters.

Brace yourself! With this approach you'll see a wide swath of types of consumers, regionally dispersed and more representative, candid, and unfiltered than a screened & curated focus group. Keep in mind that the prompts and audience screeners are highly flexible.

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