Our Team

 
 
 

In Alphabetical Order

Lexie Asatani

Lexie channels her passion for entertainment into market research, specializing in home entertainment and gaming. Her experience extends to qual and quant, encompassing a wide range of techniques, including focus groups, in-depth-interviews, play tests, brand tracking, and concept testing. With a Bachelor's in Marketing from California State University, Long Beach, she aims to deliver her insights of audience preferences and market dynamics in the entertainment industry through actionable storytelling.

 
 
 

Cory Baumgarten

Cory is the Head of Science at Enact Insight. He has been at the intersection of data and entertainment for fourteen years, holding positions at Disney, Paramount, Universal, and Lionsgate. With an MS in Data Science from Northwestern and an MS in Computer Science from Georgia Tech, Cory turns our abundant data into marketing advantage for our clients.

 
 
 

Tommy Dong

Tommy is a software engineer with experience in cloud systems, data analysis, and full-stack development. He focuses on building reliable infrastructure, improving performance, and creating practical tools for the team.

 
 
 

Greg Durkin

Enact Insight founder, Greg Durkin, has 20+ years of experience solving marketing problems with data. Over his career he's counseled filmmakers, studio executives, tech entrepreneurs, and investment firms. He’s also instructed hundreds of students on the subjects of marketing and data analytics.

From 2006 through 2015 Greg was an executive at Warner Bros. Pictures where he helped shape and market such films as The Departed, The Hangover, The Dark Knight, Godzilla, and The Lego Movie. In his last few years at WB he started the Marketing Analytics department and disrupted the movie marketing model.

Greg has an MBA from University of California, Berkeley, an MS in Applied Social Research from City University of New York, and a BS in Marketing from Villanova University. While at Villanova, Greg made his first steps into the entertainment business as the night manager of an independent video store.

 
 
 

Neil Harrison

Neil brings over 20 years of experience in entertainment market research, with a focus on audience tracking. He has built and led tracking programs used by major studios and streamers, combining innovative research methods with a clear understanding of what data means in practice. Known for turning complex data into actionable insights, Neil has helped clients make informed decisions around marketing, media, content strategy, and release planning. He holds a BA in French and Russian from the University of Bath and a Masters Degree in Media from the University of Glasgow.

 
 
 

Michael Holloway

Michael is a lead software engineer & full-stack web developer with a deep and abiding love for the cinematic arts. He excels at utilizing programming and modern web development tools to catalog, promote and celebrate film, with specialization in Postgres database architecture and the Django web framework. He is passionate about designing relational databases, building modern websites and apps, and using these tools to serve both the entertainment industry and individual aficionados alike.

 
 
 

Scott Kenberg

Scott is a Research Manager at Enact Insight. He's a detail-oriented problem solver capable of anticipating business needs with skills developed from serving constituents in fast-paced, high-pressure industries, the past three years specifically in entertainment market research. He's active in all phases of the research lifecycle and knowledgeable about the key needs of companies in the ever-changing landscape of the entertainment industry. Scott holds a B.A. in Economics with a Minor in Data Science from the University of California, Berkeley, with a focus on behavioral economics.

 
 
 

Michael LaBlanc

Michael is the Head of Product Development at Enact Insight. Graduating from the University of San Diego with a degree in Industrial and Systems Engineering, Michael has made it his mission to utilize his technical engineering expertise to support business objectives. His career has focused on applying data-driven research and analytics towards creating efficiencies in the media and entertainment landscapes. Michael helps clients form and achieve strategic goals as an expert in translating advanced quantitative techniques and results into actionable business insights.

 
 
 

Eliana Lemberg

 
 

Eliana is a Research Manager at Enact Insight. With a background in psychological research and entertainment testing, she is skilled at helping studios and streamers optimize their content's impact through actionable narrative strategies. Her personal passions for film and theater motivate her to deliver insights that drive meaningful results for clients, ensuring that their stories truly resonate with audiences. Eliana holds a B.A. in Psychology from Dickinson college, where she studied behavioral and cognitive neuropsychology.

 
 
 

Patrick Moran

Patrick is the Director of Tracking and has worked in market research for over 20 years.  In that time, he has worked in various capacities as a Data Analyst, Sample Coordinator, Data Processor, Project Manager and Research Director. 

Patrick has worked on many different aspects of research throughout his career from coordinating operations teams, managing panels, designing custom databases, running tracking studies and designing surveys.  He also has background in retail, working for both big brick and mortar franchises and independent video stores.  Patrick has a love and passion for all things entertainment.

 
 
 

Mark Orne

Mark has over 20 years of experience in the entertainment industry, providing senior management, filmmakers, game developers, and retailers with research solutions, expert analysis, and strategic recommendations.

Most recently, Mark spent over eight years on the agency side creating and leading a Cross Platform group, which focused on content development, IP/franchise management, title tracking, creative explorations, user experience, play testing, and business development. From 2002 through 2015 he was an executive at Sony Pictures Home Entertainment where he built and led their Global Consumer & Shopper Insights group. Before Sony, Mark was a Project Director in the Entertainment Group at Lieberman Research Worldwide.

Mark has a MA in Communication Management from USC Annenberg School for Communication & Journalism and a BA in Sociology from UCLA. In between UCLA and USC Mark began his career in entertainment as the office manager for a first-of-its-kind (in the mid 90's) online rare comic book brokerage house.

 
 
 

Carri Sturm

Carri is Research Manager at Enact Insight. A recent graduate from the University of Florida, she studied the intersections between economics and international relations. Her research used regional data to further understand the dependence of women’s rights on economic autonomy. She is an analytic thinker who strives to solve abstract issues with data-driven solutions.

 
 
 

Rebecca Tippens

Rebecca is Head of Data at Enact Insight. An enthusiastic and dedicated problem-solver with a background in Physics (BS, University of Illinois) and Astrophysics (MS, University of Texas at Austin), her graduate research focused on using non-parametric statistics to study the history of the Universe and its most elusive components. This work formed the basis of her data science expertise, and fueled her passion for making sense of complex/messy datasets.

 
 
 

Avery Yoak

Avery is a Research Associate at Enact Insight. A recent graduate from the College of Coastal Georgia, where he studied marketing and took an interest in market research. With a background as an intern here at Enact Insight, Avery refined his analytical prowess and has continued to grow his understanding of the international entertainment industry.