Our Team
In Alphabetical Order
Lexi Asatani
research manager
Lexie channels her passion for entertainment into market research, specializing in home entertainment and gaming. Her experience extends to qual and quant, encompassing a wide range of techniques, including focus groups, in-depth-interviews, play tests, brand tracking, and concept testing. With a Bachelor's in Marketing from California State University, Long Beach, she aims to deliver her insights of audience preferences and market dynamics in the entertainment industry through actionable storytelling.
Greg Durkin
founder / ceo
Enact Insight founder, Greg Durkin, has 20+ years of experience solving marketing problems with data. Over his career he's counseled filmmakers, studio executives, tech entrepreneurs, and investment firms. He’s also instructed hundreds of students on the subjects of marketing and data analytics.
From 2006 through 2015 Greg was an executive at Warner Bros. Pictures where he helped shape and market such films as The Departed, The Hangover, The Dark Knight, Godzilla, and The Lego Movie. In his last few years at WB he started the Marketing Analytics department and disrupted the movie marketing model.
Greg has an MBA from University of California, Berkeley, an MS in Applied Social Research from City University of New York, and a BS in Marketing from Villanova University. While at Villanova, Greg made his first steps into the entertainment business as the night manager of an independent video store.
Michael Holloway
lead software engineer
Michael is a software engineer & full-stack web developer with a deep and abiding love for the cinematic arts. He excels at utilizing programming and modern web development tools to catalog, promote and celebrate film. Michael is the creator of an online database dedicated to Film Noir, NoirDB. He is passionate about designing relational databases, building modern websites and apps, and using these tools to serve both the entertainment industry and individual aficionados alike.
Michael LaBlanc
head of product development
Michael is the Head of Product Development at Enact Insight. Graduating from the University of San Diego with a degree in Industrial and Systems Engineering, Michael has made it his mission to utilize his technical engineering expertise to support business objectives. His career has focused on applying data-driven research and analytics towards creating efficiencies in the media and entertainment landscapes. Michael helps clients form and achieve strategic goals as an expert in translating advanced quantitative techniques and results into actionable business insights.
Patrick Moran
director of tracking
Patrick is the Director of Tracking and has worked in market research for over 20 years. In that time, he has worked in various capacities as a Data Analyst, Sample Coordinator, Data Processor, Project Manager and Research Director.
Patrick has worked on many different aspects of research throughout his career from coordinating operations teams, managing panels, designing custom databases, running tracking studies and designing surveys. He also has background in retail, working for both big brick and mortar franchises and independent video stores. Patrick has a love and passion for all things entertainment.
Mark Orne
Managing Director, Home Entertainment & Gaming
Mark has over 20 years of experience in the entertainment industry, providing senior management, filmmakers, game developers, and retailers with research solutions, expert analysis, and strategic recommendations.
Most recently, Mark spent over eight years on the agency side creating and leading a Cross Platform group, which focused on content development, IP/franchise management, title tracking, creative explorations, user experience, play testing, and business development. From 2002 through 2015 he was an executive at Sony Pictures Home Entertainment where he built and led their Global Consumer & Shopper Insights group. Before Sony, Mark was a Project Director in the Entertainment Group at Lieberman Research Worldwide.
Mark has a MA in Communication Management from USC Annenberg School for Communication & Journalism and a BA in Sociology from UCLA. In between UCLA and USC Mark began his career in entertainment as the office manager for a first-of-its-kind (in the mid 90's) online rare comic book brokerage house.
Kenneth Ramchandani
data engineer
Kenneth is a data engineer with a strong analytical and engineering background. He studied Data Science, Electrical Engineering, and Computer Science at the University of California, Berkeley. While there, he focused his studies on the development of complex predictive machine learning algorithms and assisted in research around AI systems. He is passionate about solving difficult problems and presenting data-driven results in a logical, intelligent manner.
Doug Sack
Head of Science
Doug has been innovating at the intersection of “Art & Science” in the entertainment industry for over 10 years on both the studio and ad-tech side of the business. He is highly skilled in using analytics to identify trends and patterns that inform strategic decision-making, and is always exploring new ways to leverage data science to help entertainment marketing & content innovate their strategies.
In his new role, Doug is responsible for leading our Data Science strategy to develop and scale advanced analytical concepts for Enact’s clients.
C.P. Santos
lead data engineer
C.P. is lead data engineer at Enact Insight. He utilizes his blend of skills at the intersection of data engineering and research to drive innovation. With a background in Biochemistry (B.S) and Data Science (M.S), C.P. initially immersed himself into cancer research at Shands Cancer Center and subsequently, pharmacology research at the University of Colorado.Following his passion for applying scientific principles to solve real-world problems,
C.P. enjoys extracting insights from vast data landscapes, implementing robust data solutions using data engineering, data science, machine learning, and artificial intelligence.
Taylin Shoemaker
DIRECTOR OF CREATIVE INSIGHTS
Taylin has over five years of experience supporting entertainment research teams across title-specific marketing campaigns. Her expertise lives across the content lifecycle – from greenlight, to creative testing, to post-mortems – giving her the tools to identify specific insights for any level of research question.
An avid entertainment consumer herself, Taylin enjoys getting into the mindset of the audience and keeps up to date with all the top movies and series to ensure research insights are founded in the audience perspective of today.
Carri Sturm
Research manager
Carri is Research Manager at Enact Insight. A recent graduate from the University of Florida, she studied the intersections between economics and international relations. Her research used regional data to further understand the dependence of women’s rights on economic autonomy. She is an analytic thinker who strives to solve abstract issues with data-driven solutions.
Rebecca Tippens
head of data
Rebecca is Head of Data at Enact Insight. An enthusiastic and dedicated problem-solver with a background in Physics (BS, University of Illinois) and Astrophysics (MS, University of Texas at Austin), her graduate research focused on using non-parametric statistics to study the history of the Universe and its most elusive components. This work formed the basis of her data science expertise, and fueled her passion for making sense of complex/messy datasets.
Avery Yoak
research associate
Avery is a Research Associate at Enact Insight. A recent graduate from the College of Coastal Georgia, where he studied marketing and took an interest in market research. With a background as an intern here at Enact Insight, Avery refined his analytical prowess and has continued to grow his understanding of the international entertainment industry.